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Marktplätze als Erfolgsbeispiel

In: Digitale Plattformen und Marktplätze

Author

Listed:
  • Mark Harwardt

    (Hochschule für angewandtes Management)

  • Vanessa Haselhoff

    (Hochschule für angewandtes Management)

Abstract

Zusammenfassung Bei den digitalen Geschäftsmodellen zählen die Marktplätze zu den großen Gewinnern. Marktplatzbasierte Geschäftsmodelle weisen im Vergleich zu Webshop-basierten Modellen doppelt so hohe Wachstumsraten aus (siehe Abb. 4.1). Dies liegt zum Teil an den enormen Wachstumsraten der Marktplätze in bislang eher weniger entwickelten Märkten wie Asien, Afrika und Südamerika, jedoch weisen auch in Deutschland und Westeuropa die Marktplätze das größte Wachstum vor (Hübner, 2020, S. 125 f.).

Suggested Citation

  • Mark Harwardt & Vanessa Haselhoff, 2022. "Marktplätze als Erfolgsbeispiel," Springer Books, in: Digitale Plattformen und Marktplätze, chapter 0, pages 53-82, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39410-3_4
    DOI: 10.1007/978-3-658-39410-3_4
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