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Leitfaden zur Erarbeitung und Umsetzung von Digital Green Nudges

In: Green Nudging im E-Commerce

Author

Listed:
  • Tamara Ebner

    (Hochschule der Medien)

  • Julian Sauer

    (Hochschule der Medien)

  • Sarah Spitzer

    (Hochschule der Medien)

Abstract

Zusammenfassung Der in diesem Kapitel vorgestellte Leitfaden bietet Entscheidungsarchitekt:innen eine Stütze, um eigene Green Nudges für ein digitales Umfeld zu kreieren und umzusetzen. Um die vier Schritte „Ziele festlegen“, „Entscheidungsprozess analysieren“, „Nudges gestalten und umsetzen“ und „Maßnahmen evaluieren“ durchlaufen zu können, werden jeweils Leitfragen präsentiert, die den Prozess begleiten können.

Suggested Citation

  • Tamara Ebner & Julian Sauer & Sarah Spitzer, 2022. "Leitfaden zur Erarbeitung und Umsetzung von Digital Green Nudges," Springer Books, in: Green Nudging im E-Commerce, chapter 6, pages 73-79, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39367-0_6
    DOI: 10.1007/978-3-658-39367-0_6
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