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Sales Channels in Sports Marketing

In: Sports Marketing

Author

Listed:
  • Manfred Bruhn

    (University of Basel)

  • Peter Rohlmann

    (PR MARKETING)

Abstract

This chapter deals with the distribution policy of sports marketing. In distribution decisions in sports marketing, it is about the activities of sports actors to establish contact and connections with the demanders, to enable purchase transactions and/or to transfer services to the customer/partner. These different distributional aspects in sport are shown. For example, the central or decentralized marketing is an important decision-making situation. In addition, the cooperation with agencies is discussed.

Suggested Citation

  • Manfred Bruhn & Peter Rohlmann, 2023. "Sales Channels in Sports Marketing," Springer Books, in: Sports Marketing, chapter 0, pages 67-73, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39122-5_7
    DOI: 10.1007/978-3-658-39122-5_7
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