IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-39122-5_2.html
   My bibliography  Save this book chapter

Sports Marketing at the Center of Various Markets

In: Sports Marketing

Author

Listed:
  • Manfred Bruhn

    (University of Basel)

  • Peter Rohlmann

    (PR MARKETING)

Abstract

This chapter explains the key concepts, structures and features of the sports market as well as the systematic management processes in sports marketing. A distinction is made between sports marketing (i.e. marketing in sport) and sports sponsorship (i.e. marketing with sport). Sports marketing is a central prerequisite for the professionalization of sports marketing and sports sponsorship. The special features of the sports market are just as much under consideration as current developments in sports marketing. In the further course of action, a systematic management process with different phases and decision-making situations is used for sports marketing. The perspective of the rights owner in the sense of a licensor and that of the rights holder in the sense of acquiring rights is taken into account throughout the chapter.

Suggested Citation

  • Manfred Bruhn & Peter Rohlmann, 2023. "Sports Marketing at the Center of Various Markets," Springer Books, in: Sports Marketing, chapter 0, pages 3-15, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-39122-5_2
    DOI: 10.1007/978-3-658-39122-5_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-39122-5_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.