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Introduction

In: Sports Marketing

Author

Listed:
  • Manfred Bruhn

    (University of Basel)

  • Peter Rohlmann

    (PR MARKETING)

Abstract

Successful action in the sports business is one of the essential requirements for being successful in the competitive sports world. This demands from athletes, teams and organizers a comprehensive knowledge and understanding of increasingly complex marketing opportunities. This book presents the basics, management processes and perspectives of sports marketing in a compact and practice-oriented way, thus giving sports actors such as market partners and other stakeholders an overview of the most important knowledge to deal economically with and in sport.

Suggested Citation

  • Manfred Bruhn & Peter Rohlmann, 2023. "Introduction," Springer Books, in: Sports Marketing, chapter 0, pages 1-2, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39122-5_1
    DOI: 10.1007/978-3-658-39122-5_1
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