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Geschäftsidee, Geschäftsmodell und Umsetzung im Entrepreneurship

In: Entrepreneurship in Zeiten der Globalisierung und Digitalisierung

Author

Listed:
  • Marc Helmold
  • Tracy Dathe
  • Isabel Dathe

Abstract

Zusammenfassung Eine Geschäftsidee ist eine Idee oder Vorstellung des Entrepreneurs, wie ein Neugeschäft aufgebaut werden kann. Die sich stetig ändernde Geschäftswelt erhöht den Druck auf Unternehmen aller Größen und Branchen, ihre Produkte kontinuierlich zu verbessern, ihr Produkt- und Serviceportfolio zu erweitern sowie anzupassen, aber auch neue Märkte zu erschließen. Innovation ist daher zu einem “Must-have” geworden und nicht mehr nur schicker Trend.

Suggested Citation

  • Marc Helmold & Tracy Dathe & Isabel Dathe, 2022. "Geschäftsidee, Geschäftsmodell und Umsetzung im Entrepreneurship," Springer Books, in: Entrepreneurship in Zeiten der Globalisierung und Digitalisierung, chapter 0, pages 71-92, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39018-1_6
    DOI: 10.1007/978-3-658-39018-1_6
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