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Unternehmens- und Konzeptvorstellung im Entrepreneurship: Der Pitch

In: Entrepreneurship in Zeiten der Globalisierung und Digitalisierung

Author

Listed:
  • Marc Helmold
  • Tracy Dathe
  • Isabel Dathe

Abstract

Zusammenfassung Mit einem Pitch wird die Vorstellung der eigenen Geschäftsidee in kurzer Zeit bezeichnet. Hierbei werden häufig extra dafür gefertigte Präsentationen verwendet. Das Ziel ist meist der Gewinn neuer Kunden, Investoren, oder anderer Stakeholder, die das Unternehmen weiterbringen können. Der Begriff „Pitch“ stammt aus der Agenturbranche.

Suggested Citation

  • Marc Helmold & Tracy Dathe & Isabel Dathe, 2022. "Unternehmens- und Konzeptvorstellung im Entrepreneurship: Der Pitch," Springer Books, in: Entrepreneurship in Zeiten der Globalisierung und Digitalisierung, chapter 0, pages 151-157, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39018-1_10
    DOI: 10.1007/978-3-658-39018-1_10
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