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Digitalisierung der Unternehmensberatung: Eine multiperspektivische Analyse aus Sicht von Kunden- und Beratungsunternehmen

In: Managementforschung

Author

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  • Heinz M. Hähnel

Abstract

Zusammenfassung Im Jahr 2021 sind bereits sieben der zehn größten Unternehmen, die in der Top-100-Liga der Unternehmen mit der höchsten Marktkapitalisierung mitspielen (Engelen & Schneider, 2021, S. 1), Unternehmen mit einem sehr hohen Bezug zu digitalen Technologien. Laut dem PwC Global Top 100 von Bloomberg und PwC Analytics (PwC, 2021, S. 22–26) sind dies Apple, Microsoft, Amazon, Alphabet, Facebook, Tencent und Alibaba, wobei Apple als „Nummer 1“ mit 2062 Mrd. USD Marktkapitalisierung Ende März 2021 führt. Von Entwicklungen der Digitalisierung ist auch die Unternehmensberatung betroffen.

Suggested Citation

  • Heinz M. Hähnel, 2023. "Digitalisierung der Unternehmensberatung: Eine multiperspektivische Analyse aus Sicht von Kunden- und Beratungsunternehmen," Springer Books, in: Thomas Angerer & Andrea Roegner (ed.), Managementforschung, pages 239-344, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38821-8_6
    DOI: 10.1007/978-3-658-38821-8_6
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