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Media Relations

In: Erfolgsfaktor Unternehmenskommunikation

Author

Listed:
  • Eva Salzer
  • Katharina Johannsen
  • Thomas Reinhold

Abstract

Zusammenfassung Media Relations zielt auf eine möglichst positive Medienberichterstattung ab, in der auch in Krisenzeiten fair und ausgewogen über das Unternehmen berichtet wird. Neue Rollen, digitale Kanäle und Formate sowie Social Media haben die Teildisziplin stark verändert und bringen neue Herausforderungen mit sich: So sind neben Journalisten heute auch weitere Multiplikatoren und externe Anspruchsgruppen Ziel der Media Relations.

Suggested Citation

  • Eva Salzer & Katharina Johannsen & Thomas Reinhold, 2023. "Media Relations," Springer Books, in: Erfolgsfaktor Unternehmenskommunikation, chapter 1, pages 1-16, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38574-3_1
    DOI: 10.1007/978-3-658-38574-3_1
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