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Challenge of Digital Transformation

In: Managing the Digital Transformation

Author

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  • Thomas Hess

    (LMU Munich)

Abstract

Many companies have already started a number of digitalization projects, some are still facing their first major project. The question that always arises is how to approach the topic of digitalization systematically. Should a company appoint a Chief Digital Officer or not? For example, how must the IT landscape and corporate culture be prepared so that the actual digitalization projects are successful? Isn’t a transformation strategy ultimately just a classic IT strategy? What is actually a digitalization project? This chapter presents the three-layer model of digital transformation.

Suggested Citation

  • Thomas Hess, 2022. "Challenge of Digital Transformation," Springer Books, in: Managing the Digital Transformation, chapter 0, pages 1-10, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38424-1_1
    DOI: 10.1007/978-3-658-38424-1_1
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