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Intelligent Retail

In: Intelligent Retail

Author

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  • Gerrit Heinemann

    (Hochschule Niederrhein)

Abstract

In smart retail, there are five central issues that will shape the retail of the future. First and foremost, the basic prerequisites must be created that enable data-based working. This in turn allows the use of artificial intelligence (AI) and thus customer data-based one-to-one marketing. In order to be able to work with this at all, intelligent employee qualification and recruitment is required. Qualified employees are also needed for a digital supply chain as well as future-proof business modeling including the development of smart stores. Digital-based stores also enable digitalized shopping centers. In the end, it’s all about “channel no matter” as the highest evolutionary stage of stationary retail.

Suggested Citation

  • Gerrit Heinemann, 2023. "Intelligent Retail," Springer Books, in: Intelligent Retail, chapter 3, pages 109-229, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38316-9_3
    DOI: 10.1007/978-3-658-38316-9_3
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