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Social Media Studie

In: Berufsziel Social Media

Author

Listed:
  • Nico Lumma
  • Stefan Rippler
  • Branko Woischwill

Abstract

Zusammenfassung Wie Unternehmen ihre Social-Teams aufstellen, welche Firmenziele sie damit verbinden, mit welchen sozialen Netzwerken sie diese erreichen, wie sie sie messen und was die größte Social-Herausforderung ist? Das und noch viel mehr haben dem Autorenteam dieses Buches 102 Social Media Manager zwischen dem 01.12.2019 und 30.11.2020 in einer nicht-repräsentativen Umfrage verraten, die per XING akquiriert wurden. Die Fragen wurden von Stefan Rippler, Autor von Berufsziel Social Media, konzeptioniert und ausgewertet.

Suggested Citation

  • Nico Lumma & Stefan Rippler & Branko Woischwill, 2022. "Social Media Studie," Springer Books, in: Berufsziel Social Media, edition 3, chapter 3, pages 21-24, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38256-8_3
    DOI: 10.1007/978-3-658-38256-8_3
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