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What to Do: Recommendations for Action for Sales Organizations

In: AI - The new intelligence in sales

Author

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  • Livia Rainsberger

    (WISSENCE)

Abstract

Anyone who wants to implement artificial intelligence in their own sales department must first ensure the right perspective in the context of a strategic approach. Various AI specifics have to be taken into account, regardless of whether it is the development of the AI strategy, the creation of technological and organizational prerequisites for the AI implementation or the criterias of the first AI project. Introducing AI into sales organizations is not a stand-alone project, but an AI journey if you want to take real advantage of the many opportunities AI technology offers. This journey should start thoughtfully and be strategically planned.

Suggested Citation

  • Livia Rainsberger, 2022. "What to Do: Recommendations for Action for Sales Organizations," Springer Books, in: AI - The new intelligence in sales, chapter 6, pages 115-144, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38251-3_6
    DOI: 10.1007/978-3-658-38251-3_6
    as

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