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Looking to the Future: How AI Will Change the Sales Role

In: AI - The new intelligence in sales

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  • Livia Rainsberger

    (WISSENCE)

Abstract

Artificial intelligence is both a tangible reality and a vision of the future. It is already fundamentally changing sales processes and activities and requires new skills from sales organizations and sales staff. In the long term, it will eliminate a number of roles in sales and transform the remaining ones. No stone will be left unturned, but that’s a good thing. Because with its possibilities, artificial intelligence opens up new potentials for sales and addresses modern customer needs and expectations in a more targeted way, thus enabling sales to do its job better than ever before and have a lot of fun in the process.

Suggested Citation

  • Livia Rainsberger, 2022. "Looking to the Future: How AI Will Change the Sales Role," Springer Books, in: AI - The new intelligence in sales, chapter 5, pages 103-113, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38251-3_5
    DOI: 10.1007/978-3-658-38251-3_5
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