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Klassische PR-Maßnahmen

In: Moderne Presse- und Öffentlichkeitsarbeit für KMU

Author

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  • Christiane Stenzel

Abstract

Zusammenfassung Der Maßnahmenkatalog klassischer PR-Maßnahmen ist lang. Der Instrumentenkasten reicht auch im digitalen Zeitalter noch von den Schlachtrössern der PR, wie der guten alten Pressemitteilung, über die Pressekonferenz bis hin zu jüngeren Formaten, wie hybriden oder digitalen PR-Veranstaltungen. Das alles unterliegt zeitgemäßen Anpassungen: Interviewformate haben sich aufgrund der Digitalisierung in der Coronakrise stark weiterentwickelt, Pressereisen können sogar digital stattfinden. Zum Spektrum gehören auch der klassische (Presse-)Newsletter, Messe-Auftritte oder Gewinnspiele. Um sie alle geht es.

Suggested Citation

  • Christiane Stenzel, 2022. "Klassische PR-Maßnahmen," Springer Books, in: Moderne Presse- und Öffentlichkeitsarbeit für KMU, chapter 0, pages 97-144, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38171-4_9
    DOI: 10.1007/978-3-658-38171-4_9
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