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Strategie

In: Das Anti-Greenwashing-Buch

Author

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  • Kai Platschke

    (Kai Platschke Consulting)

Abstract

Zusammenfassung Unser Ziel ist ein nachhaltiges Handeln, das steht schon im Titel des Buchs und deshalb halten Sie es ja auch in der Hand. Wir gehen mal davon aus, dass die Erkenntnis jetzt mehr oder weniger eingetreten ist (wenn sie nicht vorher schon da war …), nun fehlt eine Strategie, die beschreibt, wie man dieses gewünschte Ziel erreicht. In diesem Buch möchte ich Ihnen die acht Schritte der Relevanzmethode beibringen, mit der Sie eine eigene Nachhaltigkeitsstrategie erarbeiten werden, die unmittelbar zu einem nachhaltigen Handeln führt (Abb. 3.1).

Suggested Citation

  • Kai Platschke, 2022. "Strategie," Springer Books, in: Das Anti-Greenwashing-Buch, edition 2, chapter 3, pages 43-155, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38067-0_3
    DOI: 10.1007/978-3-658-38067-0_3
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