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Strategy Map: Beziehungen, die zum Erfolg führen

In: Erfolgskonzepte für Food-Start-ups

Author

Listed:
  • Tobias Gross

    (Gross Food Consulting & Marketing)

Abstract

Zusammenfassung Die Balanced Scorecard dient dem Zweck, die Vision umsetzbar zu machen und mit Kennzahlen zu versehen. Die verschiedenen Ebenen sollen entsprechend zum Erreichen der Vision beizutragen. Durch eine Strategiekarte wird versucht, die Ebenen miteinander in Beziehung zu setzen und zu betrachten, welchen Einfluss welche Ebene bzw. Strategie auf die anderen Ebenen und auf die Vision haben. Dies wird in sogenannten Kausalbeziehungen ausgedrückt.

Suggested Citation

  • Tobias Gross, 2022. "Strategy Map: Beziehungen, die zum Erfolg führen," Springer Books, in: Erfolgskonzepte für Food-Start-ups, chapter 7, pages 47-52, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38046-5_7
    DOI: 10.1007/978-3-658-38046-5_7
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