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Pressearbeit

In: Erfolgskonzepte für Food-Start-ups

Author

Listed:
  • Tobias Gross

    (Gross Food Consulting & Marketing)

Abstract

Zusammenfassung Pressearbeit ist oft ein völlig vernachlässigtes Thema. Gerade am Anfang bist du auf dein Produkt und deine Zielgruppe fokussiert, versuchst noch, dein Marketing aufzubauen und irgendwie noch Zeit für die Familie zu finden. Gute Presse-Arbeit kann deiner Marke jedoch einen starken Push geben und zu mehr Sichtbarkeit führen. Auch bei der PR-Arbeit kannst du die Dinge selbst in die Hand nehmen oder dir eine Agentur suchen. Wenn du noch keine Erfahrung hast, empfehle ich dir, mit einer Agentur zu starten. Wenn du es dennoch selbst in die Hand nehmen willst, findest du hier ein paar Handlungsempfehlungen.

Suggested Citation

  • Tobias Gross, 2022. "Pressearbeit," Springer Books, in: Erfolgskonzepte für Food-Start-ups, chapter 12, pages 115-117, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38046-5_12
    DOI: 10.1007/978-3-658-38046-5_12
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