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Business Networks

In: Business Guide für strategisches Management

Author

Listed:
  • Alfred-Joachim Hermanni

    (SRH Fernhochschule - The Mobile University)

Abstract

Zusammenfassung Business Networks gewinnen zunehmend an Bedeutung. Ein Indiz dafür ist, dass immer mehr Firmen ihre Mitarbeiter animieren, über soziale Netzwerke stabile Beziehungen zu Businesspartnern, potenziellen Kunden und zur Konkurrenz aufzubauen und zu bewahren. Online sollen umfassende Informationen gesammelt und diese dann firmenintern methodisch ausgewertet und eingesetzt werden (vgl. Kap. 36 bzw. 44 ).

Suggested Citation

  • Alfred-Joachim Hermanni, 2022. "Business Networks," Springer Books, in: Business Guide für strategisches Management, edition 2, chapter 5, pages 25-30, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37742-7_5
    DOI: 10.1007/978-3-658-37742-7_5
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