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Innovative Kundenbindungssysteme im Bildungswesen

In: Innovationen in der Wirtschaft

Author

Listed:
  • Arno Lammerts

    (SRH Hochschule in Nordrhein-Westfalen)

  • Julia Ingwald

    (SRH Hochschule in Nordrhein-Westfalen)

Abstract

Zusammenfassung Bildungswesen, innovativ, Kundenbindung: Drei Begrifflichkeiten, die sich auf den ersten Blick gefühlt ausschließen. Was hat das Bildungswesen mit Kunden und noch dazu mit deren Bindung zu tun? Was daran ist innovativ? Wie passen die Begriffe inhaltlich überhaupt zueinander? Diesen Fragen gehen wir im Folgenden auf dem Grund.

Suggested Citation

  • Arno Lammerts & Julia Ingwald, 2022. "Innovative Kundenbindungssysteme im Bildungswesen," Springer Books, in: Sabrina Krauss & Philipp Plugmann (ed.), Innovationen in der Wirtschaft, pages 147-163, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37411-2_9
    DOI: 10.1007/978-3-658-37411-2_9
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