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Service und Wartung in Afrika

In: Praxishandbuch Wirtschaft in Afrika

Author

Listed:
  • Christian Ancker

Abstract

Zusammenfassung Als Ergänzung zum klassischen Produktverkauf gewinnt in Afrika das Service- und Wartungsgeschäft immer mehr an Bedeutung. Immer wichtiger wird für die afrikanischen Kunden, dass Lieferanten schon vor einem ersten Geschäftsabschluss eine dauerhafte Leistungsfähigkeit ihrer Lösung aufzeigen. Entsprechend braucht es für den After Sales Service eine an den Kundenbedürfnissen orientierte Organisation und entsprechende Prozesse. Gleichzeitig ergeben sich daraus neue Geschäftsfelder für die in Afrika tätigen Unternehmen. Richtig aufgestellt ergeben sich langfristige Differenzierungsmöglichkeiten am Markt und erweiterte langfristige Erfolgschancen.

Suggested Citation

  • Christian Ancker, 2023. "Service und Wartung in Afrika," Springer Books, in: Thomas Schmidt & Kay Pfaffenberger & Stefan Liebing (ed.), Praxishandbuch Wirtschaft in Afrika, edition 2, chapter 0, pages 209-224, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-37348-1_16
    DOI: 10.1007/978-3-658-37348-1_16
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