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Die Marktanalyse als Basis erfolgreicher Geschäftstätigkeit in Afrika

In: Praxishandbuch Wirtschaft in Afrika

Author

Listed:
  • Michael Monnerjahn
  • Jürgen Friedrich

Abstract

Zusammenfassung Die Analyse des afrikanischen Marktes erfolgt mit den gleichen Methoden und nach den gleichen Kriterien wie in anderen Weltregionen. Es gibt in der Regel jedoch weniger Informationen als in anderen Märkten. Ganz allgemein lässt sich sagen, dass sowohl die Risiken als auch die Chancen in Afrika größer sind. Entscheidend für den geschäftlichen Erfolg in Afrika sind die richtigen Partner. Zahlreiche staatliche, öffentliche und auch private Institutionen bieten ihre Hilfe an, wenn es um einen möglichst erfolgreichen Weg nach Afrika geht.

Suggested Citation

  • Michael Monnerjahn & Jürgen Friedrich, 2023. "Die Marktanalyse als Basis erfolgreicher Geschäftstätigkeit in Afrika," Springer Books, in: Thomas Schmidt & Kay Pfaffenberger & Stefan Liebing (ed.), Praxishandbuch Wirtschaft in Afrika, edition 2, chapter 0, pages 147-158, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37348-1_10
    DOI: 10.1007/978-3-658-37348-1_10
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