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Einleitung

In: Sportmarketing

Author

Listed:
  • Manfred Bruhn

    (Universität Basel)

  • Peter Rohlmann

    (PR-Marketing)

Abstract

Zusammenfassung Ein erfolgreiches Agieren im Sportbusiness gehört zu den wesentlichen Voraussetzungen, um auch im sportlichen Wettbewerb erfolgreich bestehen zu können. Dies verlangt von Athleten, Teams und Veranstaltern ein umfangreiches Wissen und Verständnis für immer komplexer gewordene Vermarktungsmöglichkeiten. Dieses Buch stellt in kompakter und praxisnaher Form Grundlagen, Managementprozesse und Perspektiven im Sportmarketing dar und verschafft damit Sportakteuren wie Marktpartnern und anderen Beteiligten einen Überblick über die wichtigsten Kenntnisse, wirtschaftlich erfolgreich im und mit Sport umzugehen.

Suggested Citation

  • Manfred Bruhn & Peter Rohlmann, 2022. "Einleitung," Springer Books, in: Sportmarketing, chapter 1, pages 1-2, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37176-0_1
    DOI: 10.1007/978-3-658-37176-0_1
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