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Dramatische Perspektiven auf dem Weg zur Textidee

In: Wirkstoff Werbetext

Author

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  • Albert Heiser

    (Creative Game)

Abstract

Zusammenfassung Es folgen Türöffner und Tore zur Story. Wie ist exzellenter Text gebaut? Welche Theorien führen direkt zur Textidee? Wie schürft man nach Ideen? „Abweichen“, sagte mein Professor Dr. Werner Gaede. Die richtigen Gedanken formen kreativen Text. Kontexte verschieben und überraschende Erzählperspektiven wählen, sagt meine innere Stimme. Und warum Sie an Anna schreiben sollten und warum das alles supergeil ist, verrät Ihnen dieses Kapitel.

Suggested Citation

  • Albert Heiser, 2022. "Dramatische Perspektiven auf dem Weg zur Textidee," Springer Books, in: Wirkstoff Werbetext, edition 2, chapter 7, pages 79-92, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37159-3_7
    DOI: 10.1007/978-3-658-37159-3_7
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