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Crossmediale Kampagnenkonzeption

In: Wirkstoff Werbetext

Author

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  • Albert Heiser

    (Creative Game)

Abstract

Zusammenfassung Social-Media-Konzeption ist nicht alleinstehend. Bei crossmedialen Strategien werden unterschiedliche Netzwerke off- und online medienübergreifend konzipiert und vernetzt. Das bedeutet, möglichst effiziente Kommunikationsformen und Netzwerke miteinander zu verknüpfen. Das heißt die gleichzeitige Konzeption, Produktion und Verbreitung von Botschaften in unterschiedlichen Medien, wobei die jeweiligen Stärken der Einzelmedien genutzt werden und eine Teilhabe beziehungsweise Partizipation ermöglicht wird.

Suggested Citation

  • Albert Heiser, 2022. "Crossmediale Kampagnenkonzeption," Springer Books, in: Wirkstoff Werbetext, edition 2, chapter 18, pages 303-307, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37159-3_18
    DOI: 10.1007/978-3-658-37159-3_18
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