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Storytelling für Direct Mailing und E-Mailing: letzte Chance vor dem Papierkorb

In: Wirkstoff Werbetext

Author

Listed:
  • Albert Heiser

    (Creative Game)

Abstract

Zusammenfassung Willkommen zurück. Viele Texter kennen den Unterschied zwischen E-Mailing und Newsletter nicht mehr. Sie sprechen von E-Mailing, obwohl sie Newsletter meinen. Das ist aus technischer Sicht nachvollziehbar: Denn der Newsletter wird meist nicht mehr gedruckt, sondern als E-Mail versendet. Betrachtet man E-Mailing und Newsletter für sich allein, dann handelt es sich um zwei ganz unterschiedliche Textsorten. Zuerst sprechen wir über das E-Mailing, im nächsten Kapitel über den Newsletter. Auf die Plätze, fertig, Betreffzeile. Hier der Inhalt: 1.) Grundsatzfragen für Brief und E-Mailing. 2.) Dramaturgischer Aufbau eines Werbemailings. 3.) Kundenbindung oder Angebots-, Überzeugungs- und Verkaufsmailing? 4.) Scrolling Mail: Erzählen mit Scroll-down-Effekt. 5.) Educational Marketing. Storytelling in episodischen Mailserien. Bitte bestellen Sie jetzt. Und, Klick!“

Suggested Citation

  • Albert Heiser, 2022. "Storytelling für Direct Mailing und E-Mailing: letzte Chance vor dem Papierkorb," Springer Books, in: Wirkstoff Werbetext, edition 2, chapter 13, pages 225-247, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37159-3_13
    DOI: 10.1007/978-3-658-37159-3_13
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