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Social Media: Welche Plattform für Healthcare-Firmen?

In: Erfolgreich im Pharma-Marketing

Author

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  • Günter Umbach

Abstract

Zusammenfassung Das Kapitel behandelt Social Media kritisch und beleuchtet, welche elektronischen Plattformen für Healthcare-Firmen geeignet sind. Vor einer derartigen Investition sollte aber zuerst geprüft werden, wie gut Ihre Firma bei anderen Aspekten der digitalen Strategie ist: Konkret den drei tragenden Säulen, die Sie komplett unter Kontrolle haben und die Ihnen langfristig und nachhaltig einen hohen Return on Investment (ROI) liefern.

Suggested Citation

  • Günter Umbach, 2022. "Social Media: Welche Plattform für Healthcare-Firmen?," Springer Books, in: Erfolgreich im Pharma-Marketing, edition 4, chapter 29, pages 305-308, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37013-8_29
    DOI: 10.1007/978-3-658-37013-8_29
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