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Цифровая бизнес-модель в кризисные времена: На примере компании flixmobility

In: Pandemie als nicht alltägliches Event-Risk

Author

Listed:
  • Bernd Mühlfriedel

    (Landshut University of Applied Sciences)

Abstract

В статье анализируется влияние цифровизации бизнес-модели компании FlixMobility, работающей на интернет-платформе и являющейся владельцем бренда FlixBus, на потенциал роста, а также на стабильность компании в период тяжелого макрокризиса – пандемии Covid-19. Для лучшего понимания бизнес-модели FlixBus иллюстрируется практический пример процесса основания компании.

Suggested Citation

  • Bernd Mühlfriedel, 2022. "Цифровая бизнес-модель в кризисные времена: На примере компании flixmobility," Springer Books, in: Tatjana Nikitina & Clemens Renker (ed.), Pandemie als nicht alltägliches Event-Risk, pages 433-443, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36504-2_42
    DOI: 10.1007/978-3-658-36504-2_42
    as

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