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Mit einem digitalisierten Geschäftsmodell durch die Krise: Fallstudie Flixmobility

In: Pandemie als nicht alltägliches Event-Risk

Author

Listed:
  • Bernd Mühlfriedel

    (Landshut University of Applied Sciences)

Abstract

Zusammenfassung Der Artikel untersucht die Auswirkungen der Digitalisierung des Geschäftsmodells eines plattformbasierten Unternehmens wie FlixMobility als Eigentümer der Marke FlixBus auf sein Wachstumspotenzial sowie seine Stabilität während einer schweren Makrokrise wie der Covid19-Pandemie. Um die Entwicklung des Geschäftsmodells von FlixBus besser zu verstehen, wurde eine Fallstudie über den Gründungsprozess von FlixBus hinzugefügt.

Suggested Citation

  • Bernd Mühlfriedel, 2022. "Mit einem digitalisierten Geschäftsmodell durch die Krise: Fallstudie Flixmobility," Springer Books, in: Tatjana Nikitina & Clemens Renker (ed.), Pandemie als nicht alltägliches Event-Risk, pages 147-157, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36504-2_16
    DOI: 10.1007/978-3-658-36504-2_16
    as

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