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Priming, Grundlagen des Phänomens

In: Priming - Stärkende Räume entstehen lassen

Author

Listed:
  • Christa Kolodej

Abstract

Zusammenfassung Der Begriff Priming kommt aus dem Englischen und kann mit „vorbereiten“, „vorwärmen“ bzw. „bahnen“ übersetzt werden. Priming stellt eine Aufmerksamkeitsfokussierung dar, durch die unbewusst physiologische und emotionale Reaktionen, Haltungen und Absichten aktiviert werden. Im ersten Kapitel werden das Phänomen Priming sowie dessen unterschiedliche Formen beschrieben und es wird auf den Funktionszusammenhang eingegangen. Zudem wird die Frage beantwortet, warum Priming in der Beratung, Verhandlung und Mediation berücksichtigt werden sollte und wie dies in diversen Richtungen bereits geschieht. Durch Experimente können die unterschiedlichen Formen des Primings selbst erkundet werden.

Suggested Citation

  • Christa Kolodej, 2022. "Priming, Grundlagen des Phänomens," Springer Books, in: Priming - Stärkende Räume entstehen lassen, chapter 1, pages 1-23, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36330-7_1
    DOI: 10.1007/978-3-658-36330-7_1
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