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Resümee

In: Globale Pharmaindustrie – quo vadis?

Author

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  • Georg Watzek

    (Medizinische Universität)

Abstract

Zusammenfassung Die allgemeine politische Situation wird wohl auch in Zukunft die Pharmaindustrie wenig beeinflussen. Erfolgsgefährdend könnte sein, dass in Entwicklung befindliche Projekte der einzelnen Großfirmen immer ähnlicher werden und damit eine Differenzierung von der Konkurrenz durch das Produktportfolio immer schwieriger wird. Zu beachten ist auch die zunehmende Konkurrenz der großen Technologiefirmen Insbesondere auf dem Gebiet der personalisierten Medizin. Zuletzt bleibt das Problem einer akzeptablen Preispolitik.

Suggested Citation

  • Georg Watzek, 2022. "Resümee," Springer Books, in: Globale Pharmaindustrie – quo vadis?, edition 2, chapter 13, pages 227-228, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36302-4_13
    DOI: 10.1007/978-3-658-36302-4_13
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