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The Music Industry in the Digital Transformation: Business Model Innovation of a Media Streaming Startup in Germany

In: Die digitale Transformation der Medien

Author

Listed:
  • Dennis M. Steininger

    (Technical University of Kaiserslautern)

  • Steffen Wicker

    (Homeday GmbH)

  • Daniel Veit

    (University of Augsburg)

Abstract

A considerable amount of research has been conducted on business models. Yet, success of business models, and, in particular, what influences their ability to scale have remained widely unexplored. However, in a digital world, being able to quickly scale a business model is important to compete. This study therefore aims at discovering themes that enable digital business models to scale by elaborating on the core question: Which constituent activities of a business model, described by their content, structure, and governance, enable a digital business model to scale? To address this gap, a case study analysis of an online music streaming service startup is used with a grounded theory approach to identify and examine activities and contextual elements that enable and inhibit its business model to scale. Our study reveals that a range of activities can be attributed to three major themes: (1) the principle of data-driven decision taking, (2) the notion of iterating fast and learning quickly, and (3) the acquisition of funding.

Suggested Citation

  • Dennis M. Steininger & Steffen Wicker & Daniel Veit, 2022. "The Music Industry in the Digital Transformation: Business Model Innovation of a Media Streaming Startup in Germany," Springer Books, in: Niko Alm & Paul Clemens Murschetz & Franzisca Weder & Mike Friedrichsen (ed.), Die digitale Transformation der Medien, pages 367-386, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36276-8_17
    DOI: 10.1007/978-3-658-36276-8_17
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