IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-36216-4_4.html
   My bibliography  Save this book chapter

Media for Equity: Eine Venture Capital-Innovation Made in Europe

In: Change-Strategien für die Medienbranche

Author

Listed:
  • Dennis Ahrling

    (GMPVC German Media Pool)

Abstract

Zusammenfassung Die deutsche Venture Capital-Landschaft wurde in den letzten Jahren maßgeblich von Medienunternehmen geprägt. Einige der größten und erfolgreichsten Venture Capital Funds in Deutschland wie HV Capital und Acton Capital gehen auf Verlagshäuser wie Holtzbrinck und Burda zurück. Medienunternehmen investieren jedoch nicht nur Geld, sondern auch Medienleistungen in Start-ups. Diese Beteiligungsform ist als Media for Equity bekannt. Auch Media for Equity hat den Start-up Standort Deutschland maßgeblich geprägt. Viele deutsche B2C-Start-up-Erfolgsgeschichten wie bspw. Zalando, ABOUT YOU, Verivox, Flaconi und home24 konnten ihre starke Markenbekanntheit nicht zuletzt durch Media for Equity-Investments aufbauen. Dieses Kapitel erläutert die Funktionsweise von Media for Equity-Investments im Detail, erklärt, welche Arten von Media for Equity-Investoren es gibt, und beschäftigt sich mit der Frage, wann Media for Equity-Investments für Start-ups und Medienhäuser vorteilhaft sind.

Suggested Citation

  • Dennis Ahrling, 2022. "Media for Equity: Eine Venture Capital-Innovation Made in Europe," Springer Books, in: Thomas Breyer-Mayländer & Christian Horneber (ed.), Change-Strategien für die Medienbranche, pages 101-116, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36216-4_4
    DOI: 10.1007/978-3-658-36216-4_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-36216-4_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.