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Case Study 2: Portfoliostrategien im Rahmen der digitalen Transformation des Axel Springer Konzerns

In: Change-Strategien für die Medienbranche

Author

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  • Friederike Bing

    (Hochschule für Medien, Wirtschaft und Kommunikation)

Abstract

Zusammenfassung Der Vision, Weltmarktführer für digitalen Journalismus und für Rubrikenangebote zu werden, ordnet der Axel Springer Konzern konsequent seine Aktivitäten unter: Zum einen wird im Rahmen des Change-Prozesses immer wieder die Kapitalstruktur verändert, zum anderen erfolgen Desinvestitionen aus Geschäftsfeldern, die nicht zur Zielerreichung beitragen. Vor allem aber verfolgt Springer eine diversifizierte Wachstumsstrategie im Online-Bereich mit internen und externen Investitionen in das digitale nationale und internationale Portfolio.

Suggested Citation

  • Friederike Bing, 2022. "Case Study 2: Portfoliostrategien im Rahmen der digitalen Transformation des Axel Springer Konzerns," Springer Books, in: Thomas Breyer-Mayländer & Christian Horneber (ed.), Change-Strategien für die Medienbranche, pages 249-282, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36216-4_13
    DOI: 10.1007/978-3-658-36216-4_13
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