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Herausforderung digitale Transformation

In: Digitale Transformation strategisch steuern

Author

Listed:
  • Thomas Hess

    (Ludwig-Maximilians-Universität München (LMU))

Abstract

Zusammenfassung Viele Unternehmen haben bereits eine Reihe von Digitalisierungsprojekten gestartet, manche stehen noch immer vor dem ersten größeren Projekt. Immer stellt sich aber die Frage, wie man das Thema Digitalisierung systematisch angehen kann. Soll ein Unternehmen einen Chief Digital Officer einsetzen oder lieber nicht? Wie müssen z. B. IT-Landschaft und Unternehmenskultur vorbereitet werden, damit die eigentlichen Digitalisierungsprojekte erfolgreich verlaufen? Ist eine Transformationsstrategie nicht letztendlich doch eine klassische IT-Strategie? Was ist eigentlich ein Digitalisierungsprojekt? In diesem Kapitel wird das Drei-Schichten Modell der digitalen Transformation präsentiert.

Suggested Citation

  • Thomas Hess, 2022. "Herausforderung digitale Transformation," Springer Books, in: Digitale Transformation strategisch steuern, edition 2, chapter 1, pages 1-11, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36187-7_1
    DOI: 10.1007/978-3-658-36187-7_1
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