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Sponsoring im E-Sport am Beispiel der ESL One

In: E-Sport

Author

Listed:
  • Jochen Schwind

    (SRH Hochschule Heidelberg)

Abstract

Zusammenfassung Der vorliegende Beitrag befasst sich mit dem Sponsoring im E-Sport. Zunächst werden der Stellenwert von Sponsoring als Finanzierungsinstrument und das „Sponsoring-Ecosystem“ beleuchtet. Danach werden die Zusammensetzung der Sponsoren und Partner einer E-Sport-Liga am Beispiel der ESL One und den zehn besten Clans des Counter-Strike:GO World Club Rankings näher beleuchtet. Neben der Branchenherkunft der Sponsoren wird die Nähe zum E-Sport untersucht. Hierzu werden diese in endemische und nicht-endemische Sponsoren unterteilt.

Suggested Citation

  • Jochen Schwind, 2022. "Sponsoring im E-Sport am Beispiel der ESL One," Springer Books, in: Markus Breuer & Daniel Görlich (ed.), E-Sport, edition 2, chapter 6, pages 87-105, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36079-5_6
    DOI: 10.1007/978-3-658-36079-5_6
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