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Ohne Empathie keine Marketingautomatisierung

In: Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis

Author

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  • Jannik Voß

Abstract

Zusammenfassung Durch verschiedene Workflows in der Marketingautomatisierung können Unternehmen effizient Leads generieren, Segmente definieren und ihre Markenbotschaft an die Frau und an den Mann bringen. Ohne Empathie als Basis der Marketingautomation geht es jedoch nicht. Die Probleme und Bedürfnisse der Zielgruppe müssen im ersten Schritt grundlegend analysiert und verstanden werden, bevor sie über eine Automatisierung adressiert werden können. Gerade bei Start-ups mit begrenzten Marketingbudgets ist die Empathie als Basis für Marketingautomatisierung ein essenzieller Faktor.

Suggested Citation

  • Jannik Voß, 2022. "Ohne Empathie keine Marketingautomatisierung," Springer Books, in: Meike Terstiege & Muhsin Cinar & Jannik Hehemann (ed.), Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis, pages 41-51, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35823-5_4
    DOI: 10.1007/978-3-658-35823-5_4
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