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Evolution der Marketingtechnologie

In: Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis

Author

Listed:
  • Jürgen Kai-Uwe Brock

    (OC fulfillment GmbH)

Abstract

Zusammenfassung Technologie, verstanden als menschliches Wissen, das sich in Werkzeugen wie zum Beispiel Produkten und Dienstleistungen manifestiert , ist so alt wie menschliche Aktivität (Homo Sapiens circa vor 125.000 Jahren) und Marketing ist so alt wie menschliche ökonomische Aktivität.

Suggested Citation

  • Jürgen Kai-Uwe Brock, 2022. "Evolution der Marketingtechnologie," Springer Books, in: Meike Terstiege & Muhsin Cinar & Jannik Hehemann (ed.), Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis, pages 267-280, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35823-5_18
    DOI: 10.1007/978-3-658-35823-5_18
    as

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