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Kardinalfehler 1: Fehlende Führung

In: Umsatz kommt von Umsetzen

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  • Stephan Kober

Abstract

Zusammenfassung Flache Hierarchien sind schön und gut. Kein mündiger Mitarbeiter benötigt einen Patriarchen als Chef. Gleichwohl ist es geradezu töricht zu glauben, dass Vertriebsorganisationen ohne starke Anführer auskommen. Dieses Kapitel beschreibt die wichtigsten Eigenschaften des Vertriebschefs und zeigt auf, welche „Typen“ im Unternehmen agieren und wie man mit ihnen umgehen sollte. Wir werden auch sehen, welch enorme Umsetzungskraft „Vertriebsleistungsteams“ mitbringen und warum Vertrauen und Loyalität viel mehr sind als stupide Lippenbekenntnisse.

Suggested Citation

  • Stephan Kober, 2021. "Kardinalfehler 1: Fehlende Führung," Springer Books, in: Umsatz kommt von Umsetzen, chapter 3, pages 15-55, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-35652-1_3
    DOI: 10.1007/978-3-658-35652-1_3
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