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Einleitung: Neue Wege in die Öffentlichkeit

In: Journalismus und Unternehmenskommunikation

Author

Listed:
  • Henriette Heidbrink

    (Hochschule RheinMain)

  • Sebastian Pranz

    (Hochschule Darmstadt)

  • Florian Stadel

    (Hochschule Macromedia)

  • Riccardo Wagner

    (Hochschule Fresenius)

Abstract

Zusammenfassung Wer im Berufsfeld Journalismus oder in der Unternehmenskommunikation tätig ist, prägt die gesellschaftliche Öffentlichkeit. Auch wenn sich für beide Felder immer noch klar unterschiedliche Profile ausmachen lassen, an denen sich die jeweilige berufliche Praxis ausrichtet, unterliegen doch beide dem grundlegenden digitalen Strukturwandel von Öffentlichkeit (Eisenegger, 2021), der sich in einer voranschreitenden Konvergenz auf technologischer, ökonomischer wie auch praktischer Ebene zeigt und für die jeweilige Branche zu weitreichenden Herausforderungen führt (Gonser & Rußmann, 2017; Hoffjann, 2018).

Suggested Citation

  • Henriette Heidbrink & Sebastian Pranz & Florian Stadel & Riccardo Wagner, 2022. "Einleitung: Neue Wege in die Öffentlichkeit," Springer Books, in: Sebastian Pranz & Henriette Heidbrink & Florian Stadel & Riccardo Wagner (ed.), Journalismus und Unternehmenskommunikation, chapter 0, pages 3-24, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35471-8_1
    DOI: 10.1007/978-3-658-35471-8_1
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