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Die Rolle des Controllers im Prozess der Geschäftsmodellinnovation

In: Controlling – Aktuelle Entwicklungen und Herausforderungen

Author

Listed:
  • Wolfgang Hora

    (Universität Liechtenstein)

  • Norbert Kailer

    (Johannes Kepler Universität Linz)

Abstract

Zusammenfassung Globalisierung, zunehmende Volatilität von Märkten, steigender Wettbewerbsdruck, kürzere Produktlebenszyklen, der Wunsch der Individualisierung von Kundenbedürfnissen sowie der Megatrend Digitalisierung fordern derzeit die Unternehmen wie selten zuvor und machen eine – zumindest partielle – Veränderung der bestehenden Geschäftsmodelle unumgänglich. In diesem Zusammenhang haben sich auch die Tätigkeitsbereiche einzelner Berufe markant gewandelt. So nimmt das Controlling im Kontext des Gesamtunternehmens zunehmend eine Schlüsselfunktion ein. Controller beraten die Unternehmensführung als Business Partner und entlasten sie dadurch bei der Entscheidungsfindung.

Suggested Citation

  • Wolfgang Hora & Norbert Kailer, 2022. "Die Rolle des Controllers im Prozess der Geschäftsmodellinnovation," Springer Books, in: Birgit Feldbauer-Durstmüller & Stefan Mayr (ed.), Controlling – Aktuelle Entwicklungen und Herausforderungen, edition 2, pages 393-405, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35169-4_21
    DOI: 10.1007/978-3-658-35169-4_21
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