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Aus der „Höhle der Löwen“ zu einer der jüngsten und erfolgreichsten Start-up-Unternehmerinnen Deutschlands: Interview mit Lena Jüngst

In: High-Performance: Erfolg ist, was du aus dir machst

Author

Listed:
  • Kathrin Leinweber

    (Kathrin Leinweber Coaching)

Abstract

Zusammenfassung Lena Jüngst gehört mit ihrem Unternehmen „air-up“ zu den jüngsten und erfolgreichsten Start-up-Unternehmerinnen Deutschlands. Als Produktdesignerin ist es ihre Passion, kreativ zu arbeiten und neue Ideen zu entwickeln. Das neuste und begehrteste Produkt ihres Unternehmens ist eine Trinkflasche mit Aromakapsel: Man trinkt Leitungswasser, schmeckt aber Zitrone, Grapefruit oder Cola. Mit diesem Konzept hat sie es geschafft, einen großen Konzern zu überzeugen, Millionen in ihr Unternehmen zu investieren.

Suggested Citation

  • Kathrin Leinweber, 2021. "Aus der „Höhle der Löwen“ zu einer der jüngsten und erfolgreichsten Start-up-Unternehmerinnen Deutschlands: Interview mit Lena Jüngst," Springer Books, in: High-Performance: Erfolg ist, was du aus dir machst, chapter 6, pages 77-89, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35022-2_6
    DOI: 10.1007/978-3-658-35022-2_6
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