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Controlling der Bewertungssysteme

In: Bewertungssysteme im E-Commerce

Author

Listed:
  • Frank Deges

    (Europäische Fachhochschule Rhein/Erft GmbH)

Abstract

Zusammenfassung Ein Review Monitoring kennzeichnet die Erfassung und Analyse der Kundenbewertungen im unternehmenseigenen Bewertungssystem genauso wie auf den unternehmensexternen Websites der vielen Bewertungs- und Preisvergleichsportale. Nicht nur die reine Anzahl an Bewertungen, sondern auch deren Content gilt es zu monitoren. Die inhaltliche Auswertung der Kundenbewertungen schärft das Bild der zwingend zu erfüllenden Kundenerwartungen und bereichert die Produkt-, Marketing- und Vertriebsanalysen im Unternehmen.

Suggested Citation

  • Frank Deges, 2021. "Controlling der Bewertungssysteme," Springer Books, in: Bewertungssysteme im E-Commerce, chapter 0, pages 213-228, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34493-1_7
    DOI: 10.1007/978-3-658-34493-1_7
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