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Ausdrucksformen von Bewertungen

In: Bewertungssysteme im E-Commerce

Author

Listed:
  • Frank Deges

    (Europäische Fachhochschule Rhein/Erft GmbH)

Abstract

Zusammenfassung Bewertungen können über verschiedene, vom Systembetreiber vorgegebene Content-Formate zum Ausdruck gebracht werden. Dabei muss unterschieden werden zwischen der Person, die eine Bewertung schreibt, und der Person, die als Bewertungsleser Signale als Reaktion auf eine Bewertung sendet. Für das initiale Verfassen einer Bewertung stehen die Content-Formate Text, Video, Bild und Rating zur Verfügung. Signalisierende Reaktionen können den Lesern in Form einer Kommentarfunktion, eines Ratings und der Meldemöglichkeit eines Missbrauchsverdachts an den Systembetreiber angeboten werden.

Suggested Citation

  • Frank Deges, 2021. "Ausdrucksformen von Bewertungen," Springer Books, in: Bewertungssysteme im E-Commerce, chapter 0, pages 145-162, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34493-1_5
    DOI: 10.1007/978-3-658-34493-1_5
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