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Juristische Aspekte der Artikulation und Publikation von Bewertungen

In: Bewertungssysteme im E-Commerce

Author

Listed:
  • Frank Deges

    (Europäische Fachhochschule Rhein/Erft GmbH)

Abstract

Zusammenfassung Aufgrund der ökonomischen Bedeutung von Kundenbewertungen auf die Kaufentscheidung der Konsumenten und damit auf den Umsatz der Leistungsanbieter ist ein latenter Anreiz zum Missbrauch gegeben. Durch gezielte Manipulationen versucht man die eigene oder die Reputation eines Konkurrenten in die intendierte positive oder negative Richtung zu lenken. Wie Abb. 4.1 visualisiert, schaden manipulierte Bewertungen den Betreibern der Bewertungssysteme und den Adressaten von Bewertungen, dies sind zum einen die Verbraucher als Nutzer des Bewertungssystems sowie die direkt von einer Manipulation betroffenen Leistungsanbieter.

Suggested Citation

  • Frank Deges, 2021. "Juristische Aspekte der Artikulation und Publikation von Bewertungen," Springer Books, in: Bewertungssysteme im E-Commerce, chapter 0, pages 121-143, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34493-1_4
    DOI: 10.1007/978-3-658-34493-1_4
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