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Intelligent Retail

In: Intelligent Retail

Author

Listed:
  • Gerrit Heinemann

    (Hochschule Niederrhein)

Abstract

Zusammenfassung Im intelligenten Einzelhandel geht es insgesamt um fünf zentrale Themen, die den Handel der Zukunft prägen. Zuallererst sind die Basisvoraussetzungen zu schaffen, die ein datenbasiertes Arbeiten ermöglichen. Dieses wiederum erlaubt den Einsatz von Künstlicher Intelligenz (KI) und damit kundendatenbasiertes One-to-One-Marketing. Um damit überhaupt arbeiten zu können, bedarf es einer intelligenten Mitarbeiterqualifizierung und -rekrutierung. Qualifizierte Mitarbeiter werden auch für eine digitale Supply Chain sowie die zukunftsfähige Geschäftsmodellierung inklusive Entwicklung von Smart Stores benötigt. Digitalbasierte Läden ermöglichen auch digitalisierte Shoppingcenter. Im Endeffekt geht es um „Kanal egal“ als höchste Evolutionsstufe des stationären Einzelhandels.

Suggested Citation

  • Gerrit Heinemann, 2021. "Intelligent Retail," Springer Books, in: Intelligent Retail, chapter 0, pages 119-251, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34339-2_3
    DOI: 10.1007/978-3-658-34339-2_3
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