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Die wichtigsten situativen Content-ChannelContent-MarketingWichtigste situative Content-Channel

In: Situative Content-Marketing-Strategie

Author

Listed:
  • Olaf Mörk

Abstract

Zusammenfassung Relevanter und situativer Content bringt nur wenig, wenn er die Zielgruppe erst gar nicht erreicht. Die Frage ist, welche Content-Channel machen für B2B- und B2C-Marketing-Maßnahmen am meisten Sinn und warum? Der Gesamterfolg hängt davon wesentlich ab. Ziel ist es, Aufmerksamkeit zu erzielen, um letztendlich Leads und Umsatz zu generieren. Social-Media spielt dabei eine wichtige Schlüsselgröße. Durch die Explosion der Social-Media Channel macht eine Eingrenzung Sinn. YouTube und Twitter beispielsweise haben bereits oftmals ihren festen Platz im B2C- bzw. B2B-Marketing. Darauf wird im Fachbuch weniger eingegangen. Erfolgreich ist, wer vor allem die unbekannteren Social-Media-Möglichkeiten und deren Chancen nutzt. Denn wer zuerst kommt, mahlt zuerst.

Suggested Citation

  • Olaf Mörk, 2021. "Die wichtigsten situativen Content-ChannelContent-MarketingWichtigste situative Content-Channel," Springer Books, in: Situative Content-Marketing-Strategie, chapter 0, pages 137-161, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34328-6_7
    DOI: 10.1007/978-3-658-34328-6_7
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