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Angemessene Story – Nachhaltiger Content

In: Glaubwürdige Unternehmenskommunikation

Author

Listed:
  • Matthias Ernst

    (Storymaker GmbH)

Abstract

Zusammenfassung Sie wollen Ihre Zielgruppen mit Content und Storytelling besser erreichen, wobei Ihnen Konsistenz und Glaubwürdigkeit am Herzen liegen? In diesem Kapitel erfahren Sie, wie eine Unternehmensstory die Grundlage dafür legt und wie Sie auf deren Basis angemessene und nachhaltig wirksame Kommunikationsmaßnahmen ableiten und umsetzen können.

Suggested Citation

  • Matthias Ernst, 2021. "Angemessene Story – Nachhaltiger Content," Springer Books, in: Anna Tomfeah & Heidrun Haug (ed.), Glaubwürdige Unternehmenskommunikation, chapter 0, pages 25-36, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34249-4_3
    DOI: 10.1007/978-3-658-34249-4_3
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