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Was ist Social Media?

In: Social Media für Führungskräfte

Author

Listed:
  • Stefanie Babka

Abstract

Zusammenfassung Dieses Kapitel beschreibt Social Media auf einfache und verständliche Weise und verzichtet weitestgehend auf komplizierte Fachterminologie. Es wird aufgezeigt, welche Mechanismen das Phänomen Social Media ausmachen, wer Social Media nutzt und welche Herausforderungen die neue Haltung der Gesellschaft mit sich bringt.

Suggested Citation

  • Stefanie Babka, 2021. "Was ist Social Media?," Springer Books, in: Social Media für Führungskräfte, edition 2, chapter 0, pages 1-9, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34247-0_1
    DOI: 10.1007/978-3-658-34247-0_1
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