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Selbstverständnis über die eigene Person

In: Selbstmarketing für Wissenschaftler*innen

Author

Listed:
  • D. Georg Adlmaier-Herbst

    (Universität der Künste Berlin)

  • Annette Mayer

    (Technische Universität Berlin)

Abstract

Zusammenfassung Selbstmarketing setzt voraus, das Selbstverständnis der eigenen Persönlichkeit und der eigenen einzigartigen Leistung zu entwickeln. Dieses Selbstverständnis ist die Basis für sämtliche weiteren Aktivitäten der Positionierung und Vermittlung Ihrer Person und Ihrer Leistung. Dieses Kapitel gibt Ihnen Anregungen, welche Bausteine für das Selbstverständnis im Selbstmarketing wichtig sind und wie Sie diese Bausteine erarbeiten und entwickeln können.

Suggested Citation

  • D. Georg Adlmaier-Herbst & Annette Mayer, 2021. "Selbstverständnis über die eigene Person," Springer Books, in: Selbstmarketing für Wissenschaftler*innen, chapter 0, pages 11-34, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33839-8_2
    DOI: 10.1007/978-3-658-33839-8_2
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